Marketing Automation Software

Compare Building Wisdom with ELOQUA

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.

DON'T PAY MORE THAN YOU HAVE TO

Building Wisdom makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Building Wisdom helps you set up automation for your entire business. A Building Wisdom account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your Building Wisdom account includes project management, CRM, event management, website analytics and more.

ELOQUA is a good automation, lead management, and marketing software. However, for the amount you are spending per month with them you should have access to a more complete suite of features, such as a CRM and other tools.

Feature Building Wisdom ELOQUA
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $2,000/month
Free Trial 30 days Only available through a sales demo
Monthly Emails Unlimited Unlimited
Users Unlimited Up to 10
Customer Relationship Management (CRM) Included Only available through third party integration
Lead / Opportunity Management and Tracking Included Included but not stored in a CRM
Lead Scoring Included Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included but not stored in a CRM unless you have a third party integration
Email Templates Included Included but very basic and hard to customize unless you know HTML/CSS
Surveys Included Not Available unless it is through an additional app purchase
Media File Sharing & Storage Included Included
Event Registration Included Included
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Not Available
Website Tracking with Campaign Filtering Included, and with CRM Integration Included
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included but no e-commerce
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Included
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Mobile App Included Not Available
Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website OMBUD.com 4.9/5.0 overall score in CRM and Marketing Automation

4.6/5.0 overall score

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