Small Business Marketing Software

Compare Building Wisdom with Hatchbuck

At Building Wisdom, we have always focused on providing the most complete set of business management tools at the most affordable price. Building Wisdom offers free support by phone, email, chat, or web meeting, and all requests are answered by a real person who is dedicated to making you happy. We don't charge you for additional users, and we don't limit the number of emails you can send.


Hatchbuck offers good functionality and a good User Interface for basic features, such as email marketing and some marketing automation. However, the overall system and capabiltiy of the features is rudimentary. The software really only includes basic CRM features to track leads and market to them - it does not include many advanced automation or marketing tools (see below). 


Building Wisdom makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. All of the features you need for one low monthly price. In addition to email marketing, your Building Wisdom account includes complete CRM, project management, mobile marketing, event management, website management - with true website analytics, social collaboration, and much more.


Feature Building Wisdom Hatchbuck
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $99/month base price but with additional costs, such as each extra user is $39/mo.
Free Trial 30 days Not Available
Monthly Emails Unlimited Unlimited
Users Unlimited $39/month/user
Customer Relationship Management (CRM) Included Included, but does not automatically integrate social, mobile, event attendance, survey responses, live chat or customer service ticketing
Lead / Opportunity Management and Tracking Included Included
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Included, but only for CRM alerts, not other features
Realtime Social Collaboration Included Not Available
Email Targeting Included Basic, user must manually set up groups/lists (no automation)
Email Tracking Included Basic (opens, clicks, unsubs, bounces only), no graphs and exportable data
Email Templates Included Included
Surveys Included Not Available
Media File Sharing & Storage Included Included
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Not Available
Website Tracking with Campaign Filtering Included, and with CRM Integration Not Available
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Not Available
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Included, but does not include website tracking, logic, and CRM integration
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website 4.9/5.0 overall score in CRM and Marketing Automation

Did not qualify

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