Marketing Automation Software

Compare Building Wisdom with iContact

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.

DON'T PAY MORE THAN YOU HAVE TO

Building Wisdom makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Building Wisdom helps you set up automation for your entire business. A Building Wisdom account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your Building Wisdom account includes project management, CRM, event management, website analytics and more.

iContact is a very basic software used for email marketing. Although the price is lower than a Building Wisdom account, the features and integration included is very minimal for the cost. 

Feature Building Wisdom iContact
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $74/month
Free Trial 30 days 30 days
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Management (CRM) Included Not Available
Lead / Opportunity Management and Tracking Included Not Available
Lead Scoring Included Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included
Email Templates Included Included
Surveys Included Included but very limited customization
Media File Sharing & Storage Included Included with 5 MB, 10 MB is 10% of monthly fee, 25 MB is 20% of monthly fee, etc.
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included
Website Tracking with Campaign Filtering Included, and with CRM Integration Not Available
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Not Available
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Not Available
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Mobile App Included Not Available
Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website OMBUD.com 4.9/5.0 overall score in CRM and Marketing Automation

Did not qualify

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