Marketing Automation Software

Compare Building Wisdom with Netsuite


We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.


Building Wisdom makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Building Wisdom helps you set up automation for your entire business. A Building Wisdom account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your Building Wisdom account includes project management, CRM, event management, website analytics and more.

Netsuite has good CRM features at an affordable price, but it lacks an overall user-friendly interface. Navigating their website for information and the different packages to choose from can be quite the adventure. Most of the software's terms and data are geared towards industry specific consultants or data analysis. The software just lacks the interface and jargon for small to mid-size business owners. 

Feature Building Wisdom Netsuite
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $129/month per user
Free Trial 30 days Only available as a tour with a sales person
Monthly Emails Unlimited Unlimited
Users Unlimited Included but extra cost and limited rights for additional users
Customer Relationship Management (CRM) Included Included but need multiple different software to run efficiently, not an all-in-one suite
Lead / Opportunity Management and Tracking Included Included but it is only divided into sales people for each lead, no admin powers available
Lead Scoring Included Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Included but very basic with little automation
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included but information is not laid out in an easy to understand (user-friendly) way
Email Templates Included Included but a very basic email builder with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included
Event Registration Included Not Available
Project Management Included Included but it is very complicate and specialized for certain industries
Accounting / Financials Included Not Available directly but you can purchase third party integration
Ticketing System Included Not Available
Public & Private Wiki Tools Included Included in the form of a knowledge base
Integrated Social Media Manager Included Not Available
Website Tracking with Campaign Filtering Included, and with CRM Integration Included
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included but a very basic builder used mostly for landing pages and not a complete website
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Included but very basic builder and tools, also includes no logic and WorkFlows
Blogging Tools Included Not Available
CRM Workflows Included Included
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Mobile App Included Included
Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website 4.9/5.0 overall score in CRM and Marketing Automation

Did not qualify

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