Small Business Marketing Software

Compare Building Wisdom with Zoho

At Building Wisdom, we have always focused on providing the most complete set of business management tools at the most affordable price.   Building Wisdom offers free support by phone, email, chat, or web meeting, and all requests are answered by a real person who is dedicated to making you happy.  We don't charge you for additional users, and we don't limit the number of emails you can send.


Zoho CRM is a combination of different companies' products, all cobbled together by a larger company who purchased them all.  When you purchase different Zoho functions, you have to purchase them separately and try to connect all the pieces together.  Building Wisdom was designed and built from the ground up with a single, integrated system in mind.  Information in your Building Wisdom account is immediately accessible wherever you are in the platform, and you have access to data that Zoho simply does not collect.  Truly integrated lead scoring, predictive analytics, social collaboration - all of these tools in Building Wisdom (but not Zoho) will bring your business to the next level of success, without breaking the bank.


Building Wisdom makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. All of the features you need are available with Building Wisdom for one low monthly price. In addition to email marketing, your Building Wisdom account includes complete CRM, project management, mobile marketing, event management, true website analytics, social collaboration and more.

Feature Building Wisdom Zoho
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $35/month/user, but most features require additional monthly costs
Free Trial 30 days 30 days
Monthly Emails Unlimited Additional $45/month
Users Unlimited $35/user/month
Customer Relationship Management (CRM) Included Included
Lead / Opportunity Management and Tracking Included Included
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Basic, but user must manually set up groups (no automation)
Email Tracking Included Basic (opens, clicks, unsubs, bounces only)
Email Templates Included Included but with limited customization
Surveys Included Additional $19/month
Media File Sharing & Storage Included Additional cost, depending on storage plan
Event Registration Included Not Available
Project Management Included Additional $299/year
Accounting / Financials Included Only Invoicing for $15/month
Ticketing System Included Not Available
Public & Private Wiki Tools Included Additional $3/month
Integrated Social Media Manager Included Included
Website Tracking with Campaign Filtering Included, and with CRM Integration Basic with no automation and direct CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Additional $39/year
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Limited, no logic built in
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website 4.9/5.0 overall score in CRM and Marketing Automation

Did not qualify

Don't put up with paying too much for bad software when you don't have to!

We'll help you switch - FREE!

    Live Demo

    Already have an account? Click here to login.

    See how Building Wisdom can help you!

    Some of our clients:

    Connect with us:  Facebook LinkedIn Twitter Google+ Pinterest